Krysty Sagnia

Sphinx Board of Directors

Krysty Sagnia is Managing Director, McCann Detroit and GM Brand Lead.  In this role, she is responsible for achieving and managing business targets and driving forward client growth, cultural, organizational and operational well-being of the agency.  Prior to this role, she was responsible for GM Corporate, GM Fleet and DEI oversight for Detroit’s MWG agencies and was Managing Director, Global Services with Commonwealth//McCann, where she was responsible for the Craft Studio operations, Diversity and Inclusion, Legal Compliance and Product Information teams supporting the Chevrolet brand and local marketing efforts. She joined Commonwealth//McCann in January 2017 from GTB where she was SVP, Managing Partner responsible for the Ford SUV and Crossover portfolio. 

With more than 25 years of broad-based marketing and advertising experience, Krysty has vast knowledge with a diverse group of clients including GM, Chevrolet, Ford, Lincoln Mercury, Ford Credit, Covisint, Michigan National Bank, Michigan Department of Community Health and Michigan Travel Bureau, and across disciplines such as advertising, direct mail, digital, public affairs and public relations.

Recognized as one of 2021 Campaign US’ 40 over 40, Krysty is a trained Six Sigma Green Belt, bringing a process-oriented methodology to her account management style. She holds a B.A. in Telecommunications from Indiana University Bloomington. In her spare time, she is an active member of Alpha Kappa Alpha Sorority, Inc., volunteering her time and resources in the metropolitan Detroit area.